Magazines on Prezi?

This week Prezi announced their iPad app.  If you’re not familiar with Prezi, go check out their innovative approach to presentations.  I’ve used it for a couple of presentations so far, and I have to say I love it.  My audience, of course, didn’t know what was going on until they asked a question and I quickly zoomed out and in again to find the part of my Prezi that spoke to their question.  Try doing that in PowerPoint, and you’ll find yourself fumbling.

Last year, Wired produced the first decent magazine for the iPad.  This largely fulfilled the vision proposed by BERG earlier last year and of course it’s mighty sweet.

But frankly, it’s still the same experience of paging through a document, except now you get to do it by swiping and there are a few bells and whistles.  It’s not quite a reimagining of the reading experience.  That’s where I think Prezi could come in with their new app.  What if, instead of swiping through a document you zoomed and panned across a map.  You could explore interwoven topics, zoom in to understand detail and zoom out to get see the big picture.

Maybe that’s the plan.  Prezi has a few things to add before they’re competitive with Adobe, but I’m looking forward to the real future of magazines.


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